How to write for the web

image of person writing on a notepadKeeping a website updated regularly needn’t be difficult.  With you will be able to easily create new content on a regular basis making it relevant to your business.

Writing for your website is different to writing for other types of media such as a letter or article. For a web page it is best for you to have less content written, keeping your content short, brief, but to the point and guiding people in the right direction for more information.  People visually scan pages for the information they require so you need to grab their attention quickly.

Titles and page headings

Make sure to have catchy titles and headings which will encourage your readers to continue reading or click through to more information.  Make sure the headings aren’t too long and will appeal to your readers.

Paragraphs and layout

You should use short paragraphs which help break up the content into readable chunks - this is ideal for ensuring your content is readable for various browsers and smartphones.

  • Consider using bullet points to break up a page.  
  • Ensure not to have one long page of continual text.
  • Include images or photos to make your page interesting.

With you can set up the layout of each page differently using vertical columns, tables and inserting images and having full access to edit the layout of the page and content.

Create anchors

People often expect to find the information quickly and don’t expect to read a long page online, so keep your content clear, concise and correct.  If a lot of text is required to be put online or published then it is better to have a shorter web page which then links to a full version in a PDF or Word format.   If it is necessary to show a long web page then you may want to use anchor links to allow people to jump to certain sections on the webpage or the website.

Consider your readers

When writing, address your readers directly and use the words YOU, YOUR etc.. Keep words short and don’t use Jargon. Keeping words and sentences short gives you a better chance of keeping hold of your readers.


  • “As a result” = therefore
  • “At this moment in time” = now
  • “Ascertain” = learn

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If you would like help with your website or would like to discus a website with then please do contact us on 0121 651 1111.