Keeping your content current and fresh

image of weekly plannerThe main homepage area of your business website takes preference to other pages within your website for SEO, so if you have widgets (small window areas that link through to other areas of your website) on your homepage, these are ideal to update regularly.

We have created a list of items which you may wish to include in your weekly or monthly website updates for you to consider incorporating into your website:

Latest News

If you have a latest news blog then try to create fresh news weekly - this could be:

  • New product or service by your business
  • New Employee
  • New Branch or offices
  • Industry News
  • New Events
  • Event Success
  • Work Projects
  • What happening within the business

Twitter or Facebook Feeds

Having your business Twitter or Facebook widget feed on your homepage can benefit your website.  If you post regularly in to Twitter and Facebook then your website will automatically be updated by those feeds.

Ideas for tweeting and posting:

  • Say thank you to emloyees
  • Say thank you to suppliers
  • Promote Vacancies
  • Announce achievements
  • Promote events
  • Report successes promote projects
  • Introduce new employees

When posting on Twitter or Facebook don’t forget to include a link to your website, or pages of your website which are relevant to the postings.  Also include third party twitter handles which incourages re-tweets and shares on Facebook.

Events and Calendar

Keep your Calendar or What’s On updated.  If you hold events or promote events you might have a calendar widget on your homepage.  Include all your events, especially those where people can attend and get involved with your businesses services or products.  

Ideas for listing in your calendar:

  • Your own business events
  • Product/Service Launches
  • New offices/shops opening
  • Exhibitions which might be of interest
  • Sector events
  • Training days

When posting events into your calendar link your event to a page within your website or an external website which gives more information about the event or linking to a registration form.

Why bother?

Keeping your website current will reward your business.  It will let your viewers know that your business stays on top of the latest information available for them, whether it be sector news or services available for them - it will encourage them to keep returning to your website becoming loyal followers, customers or advocates.  Also content entered regularly adds a big boost to your SEO (Search Engine Optimisation).

Why not set yourself a weekly check list of what's new and needs to be added to your website.